Compare
Loom vs Wistia
Loom: Screen recording and async video messaging.
Wistia: A video marketing platform for hosting, marketing and measuring video.
Facts about other tools come from their websites, checked in October 2026. Tools change, so check the vendor before deciding.
At a glance
Loom
Screen recording and async video messaging.
Best for
Teams who record quick screen walkthroughs and share them as messages.
Pricing
From its pricing page: Starter free (25 videos, 5-minute recordings), Business $18 per user per month, Business + AI $24 per user per month, Enterprise custom. Checked 2026-10-26.
Strengths
- Fast to record and share
- Free plan
Limits
- Per-user pricing
- A recorder and messaging tool, not a website video host
Wistia
A video marketing platform for hosting, marketing and measuring video.
Best for
Marketing teams that want lead forms, heatmaps, CTAs, webinars and CRM integrations, and have the budget for it.
Pricing
From its pricing page, billed annually: Free, Business $79 per month (1 TB bandwidth, 3 users, $25 per extra user), Business + Signals $329 per month, Enterprise custom. Checked 2026-10-26.
Strengths
- Strong marketing tools: lead capture, heatmaps, CTAs, webinars
- Official MCP server, launched in July 2026
- A free plan
Limits
- Priced for marketing teams, with per-seat charges beyond the included users
- More tooling than a small team that only needs to host and embed will use
Prices checked October 2026. Prices marked unverified come from third-party sources or could not be confirmed on the vendor's site.
Which one fits you?
Who Loom is best for
Teams who record quick screen walkthroughs and share them as messages.
Who Wistia is best for
Marketing teams that want lead forms, heatmaps, CTAs, webinars and CRM integrations, and have the budget for it.
Where Modo fits
Modo is simple video hosting for businesses with a modest amount of video, run from your AI agent over MCP. It does not try to replace a marketing suite or a developer video platform. See all comparisons.
FAQ
Common questions
What is the difference between Loom and Wistia?
Loom: Screen recording and async video messaging. Wistia: A video marketing platform for hosting, marketing and measuring video.
How much does Loom cost?
From its pricing page: Starter free (25 videos, 5-minute recordings), Business $18 per user per month, Business + AI $24 per user per month, Enterprise custom. Checked 2026-10-26.
How much does Wistia cost?
From its pricing page, billed annually: Free, Business $79 per month (1 TB bandwidth, 3 users, $25 per extra user), Business + Signals $329 per month, Enterprise custom. Checked 2026-10-26.
Who is Loom best for?
Teams who record quick screen walkthroughs and share them as messages.
Who is Wistia best for?
Marketing teams that want lead forms, heatmaps, CTAs, webinars and CRM integrations, and have the budget for it.
More comparisons
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